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Transit Recovery Marketing Toolkit

DRPT is committed to keeping passengers safe as the COVID-19 pandemic continues to affect our communities. For more than a year, our public transportation systems have invested in ways to help passengers stay healthy and ensure their ride is even more safe and comfortable. Whether it’s new air filters, enhanced cleaning, or more hand sanitizer stations, we are taking care of the big things so passengers can rediscover their ride with confidence.

These materials are available to agencies to encourage previous riders to consider returning to transit in their region. Files are provided as PDFs and Adobe Creative Suite files to which a local transit agency’s logo can be added. To request files, contact DRPT.

Print Ads Preview
Included are full-page, half-page, and quarter-page print ads in full-color. 

Online Ads Preview
Digital banner ads are available in six sizes.

Transit Ads Preview
Exterior transit ad variations include standard King, Queen, and Tail sizes.

Social Media Preview
Included here are sample social media posts that can be used on your market-specific social media accounts, as well as for paid social boosting.

Radio Ad Script Preview 
This sample radio script is intended for local radio station recording and advertising. 

Video Ad Preview
This :30 clip is intended for both digital and television advertising.

In addition to the previews above, recipients may access sample billboard ads, a style guide and a tip sheet for agencies on customizing and adding logos to the ads.

 

Virginia Department of Rail & Public Transportation

600 East Main Street, Ste 2102 Richmond, VA 23219 | (804) 786-4440

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